Allstate Mayhem Beauty Influencer

 

When you watch television, you are often met with companies creating advertisements for the sole purpose of you to buy their products. The difference between most advertisements is the method they use to grasp the viewers attention and convince them to buy their products. A popular series of commercials comes from the insurance company, All State. ‘

 

                                                       

     In this specific All State commercial, the man in the ad represents the mayhem that can happen to anyone and that All State can protect you from. He acts as if he is an aspiring beauty influencer who set a flat iron on a towel and caused a fire in the home. He is acting as if he is filming a beauty video tutorial about creating “mermaid waves”.  The advertisement wants to evoke the feeling of reliability from the consumer by using a comedic aspect. This represents American culture well because in our society, influencers are upcoming and become a daily part of everyone social media presence. The advertisement uses comedy by a grown man portraying things he is clearly not like a teenage girl beauty influencer.

                                         
                                                    

     All State targets an audience in a relatable way with comedy to sell insurance. This ad appeals to a mass number of viewers because everyone needs some type of insurance in their everyday lives whether its home or car insurance. All State created a comedic character that is repetitive in many commercials so that the humor of the advertisement sticks with people whenever they see All State commercials containing “Mayhem”.